The mountains have always borrowed from the sea — Gentemstick understood that before most. Born in Niseko, they rewrote what snowboarding could be — less about tricks, more about flow.

Their boards aren’t just shaped; wide noses, tapered tails, outlines that nod to classic surf design — all tuned for glide. Ride one, and you’ll know straight away: this isn’t about forcing turns, it’s about letting gravity and terrain do the talking.

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Founded by surf-influenced snowboarder Taro Tamai, Gentemstick reshaped what snowboarding could look like. While much of the snowboard world chased higher airs and sharper tricks, Tamai looked sideways, to the sea. He asked: what if snowboarding felt more like surfing?

The boards themselves carry the answer. Wide, buoyant noses that float through deep powder. Pinched, tapered tails that release with ease. Silhouettes lifted from surfboard outlines, tuned for glide rather than grind. Each shape is an invitation to stop fighting the mountain and start flowing with it.

To ride a Gentemstick is to unlearn a little. You don’t muscle turns. You don’t rush. You let gravity, terrain, and timing carry you. Just like a wave, the line reveals itself only when you stop forcing it.

And that’s the revolution. It’s not about being louder, bigger, or faster. It’s about being more attuned; to snow, to terrain, to the way your own body moves. It’s snowboarding stripped back to something elemental.

The snowsurf movement has grown quietly but steadily, drawing in riders who feel more at home with flow than with competition. They’re a like-minded crew; surfers who can’t sit still in winter, mountain locals looking for something more soulful, snowboarders burnt out on the park scene.

Gentemstick is proof that design can shift culture. One board at a time, they’ve reintroduced style, glide, and restraint to the mountains. And in doing so, they’ve built a global community of riders who see snow the way we see waves: as lines waiting to be drawn.

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